Montblanc International presents photographs of the Montblanc Nicolas Rieussec Chronograph Anniversary Edition by photo artist Mat Hennek
and an artwork by Swiss artist Ugo Rondinone “DRITTERSEPTEMBERZWEITAUSENDUNDZWEI” from the Montblanc Cutting Edge Art CollectionFollowing its tradition to integrate international artists in the process of visualising new products, Montblanc asked the German photographer Mat Hennek to think about a spectacular ‘mise en scene’ of the new Montblanc Nicolas Rieussec Chronograph Anniversary Edition.
Another aspect of time has been visualised in the artwork
“DRITTERSEPTEMBERZWEITAUSENDUNDZWEI” by internationally renowned Swiss artist Ugo Rondinone. The work was created for the Montblanc Cutting Edge Art Collection in 2002.
Mixed-media artist Ugo Rondinone examines our daily world of desire as a flow of time which is either full of the banality of everyday life or of little precious moments of individual quality. Like the hypnotic artwork he has created on the basis of the Montblanc star emblem, the artist’s series of magical concentric circles with floating and inspiring colours can be arranged in precise chronological order on the basis of their title. These titles mention exact dates and years asking us why this day, this moment could be so extraordinary.
In 2002 Montblanc started to build its own corporate contemporary art collection. Meanwhile more than 150 artworks of international artists are part of the collection and can be seen at Montblanc’s administration and production departments at Montblanc Headquarters in Hamburg. This also includes the manufactures in Le Locle, Villeret, Paris and Florence and the Ugo Rondinone Artwork can usually be seen at the Montblanc watch Manufacture in Le Locle. All of these artworks are interpretations of the white Montblanc star and have been especially created for the collection. A catalogue of selected artworks is available and the collection is open to the public by appointment.
Since the art collection is only one activity of Montblanc’s international engagement in the arts, it is meant to be an inspiration for those who work for and with Montblanc and for those who are interested in the brand as well as in art. Taking time for things that really matter, like engaging oneself in art and culture, like visiting family and friends, or just reading a book or writing a letter, is the real luxury in life and is part of Montblanc’s philosophy.
If you want to get more information about the Montblanc Cutting Edge Art Collection please go to WWW.MONTBLANC.COM
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